Adding Value to Ads

Let me list down three of the most attractive commercials on Philippine TV (according to my biased, superficial opinion). I know a lot of people have been talking about these commercials and it’s high time to take this opportunity to cling to their popularity.

FIRST LOVE
McDonald’s latest commercial (courtesy of DDB Philippines) gave me a mixed feeling of unexplained emotion and nostalgia. The storyline was simple yet impressive (watch: http://www.youtube.com/watch?v=zzkFry48P1I). The catch – childhood sweethearts never ended up being with each other. The hard part was when the guy (GMA’s Gino dela Pena) met his childhood sweetheart’s husband (ouch!). Of course, everything happened in McDo. It’s the kind of commercial you’ll hang on to until it ends. It did touch a lot of Pinoys’ hearts. I bet the emphasis on the choco sundae would boost its sales (oh, and the fries, too!) Nice work. *still singing ‘Ang Huling El Bimbo’ while writing this*

UNILAB BA ‘YAN?
Hats off to Unilab’s new catchphrase – Unilab ba ‘yan? Although this may not evolve as a word of mouth like “I love you Piolo!” or “Goodbye, Carlo” yet I’m sure consumers will recall this commercial whenever they buy any drug/medicine. I believe the ad is amazing.

GREENWICH FOURSOME
I love the whole gang of John Lloyd Cruz in Greenwich commercials. The four of them are symbolic of the four types of people who eat pizza. The concept is catchy and customers tend to identify themselves through the four characters (thereby rushing to the pizza store and daydreaming that they are the ones in the ad).

The advertising industry in the Philippines is evolving. I hope advertisers will continue to produce sensible ads.

*Note: The author was not paid to advertise the brands mentioned above (he wishes) *wink*

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