So KFC’s CheeseTop “Streetwise” ad parody on the Jimmy Kimmel show became a hit – thanks to Pinoy ingenuity. It is as effective as the the cathcy local TVC produced by TBWA\SMP (the Philippine Agency of the Year for 2010). It made me want to taste the product soon. But this post isn’t totally dedicated to this marketing campaign.
Last Tuesday morning, it took me almost three hours to reach Makati City driving from my hometown. (I know others experienced worse) On a regular Saturday, it only takes half the travel time. And I heard a radio ad say, “Manila traffic is something we should live with.”
While choosing the right radio frequency to listen to and glancing at the bumper-to-bumper traffic in front of me along EDSA, I thought of some ways on how to be ‘streetwise’ in times of insanely heavy traffic:
1. Music. Just make sure that you choose the songs that will keep you awake. I prefer the rock alternatives or the ‘songs I grew up with’ and sing-along.
2. Overly wild imagination. Make fun of the things around you. Be entertained by the massive billboards. That’s their purpose.
3. Food (not drinks). Eat but don’t drink too much, or else, you’ll end up swerving and hating MMDA’s pink signpost that says “Huwag gumitgit, makakarating din kayo sa pupuntahan.”
4. Never check the time. You’ll get more impatient when you do. (Unless you are running late for an important meeting, better call it off)
5. Smile. It won’t hurt.
After reaching my destination, I gave myself a “big” treat – McDo’s Big N’ Tasty (although I expected it to be bigger):
It has been a very unhealthy “burger week” for me.
I have to control myself. This may be the effect of too much traffic and gloomy weather.