In the name of Love… and Other Drugs

Love and Other Drugs reminds me of my childhood days when my mom used to tag me along during her clinic hours while the “powder blue” Pfizer guys and girls would swarm around and present samples to her. I love those cool giveaway pens, of course!

This movie starring Jake Gyllenhaal and Anne Hathaway is a good one; it’s more than a typical romantic dramedy about the life of med-reps. It’s about life.

Spin Doctors’ Two Princes song jumpstarts the film featuring Jamie (Gyllenhaal) embodying the traits of a perfect salesman – gets along well with all sorts of clients, sells more, and hooks up with any girl he likes. The tipping point is when Jamie decides to be a medrep for Pfizer. And so the story goes, and he meets Maggie (Hathaway) by accident. And the rest is told in a movie full of good music and a bunch of steamy scenes.

L&OD is brave enough to tackle the daily struggles of a pharmaceutical slave promoting Zoloft and, later on, Viagra. Some of my friends from the same industry (and the same company as well) would disagree on the values and actions portrayed by Jamie and his colleagues. But beyond the posh, adventure-filled and interesting life of a medrep, reality sets in – it’s one hell of a job!

I never wanted to become a medrep, maybe because I am aware of how difficult it is to be one. The movie shows us the patience and hardwork any employee must possess in order to succeed in a very competitive company. Another story revolves around that of a girl with Parkinson’s disease (Hathaway) whose story with the protagonist has proven that love conquers all.

After seeing the movie, my respect for medreps elevated to a higher degree. And for the hopeless romantic in me, here’s a good line from the movie: “Sometimes the things you want the most don’t happen and what you least expect happens. I don’t know – you meet thousands of people and none of them really touch you. And then you meet that one person and your life is changed.”

By the way, I still keep the “Viagra” paper holder which I had since 2004. It’s useful!

Seven out of ten stars for this movie that teaches us to do anything in the name of love… and other drugs.

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