Adding Value to Ads

Let me list down three of the most attractive commercials on Philippine TV (according to my biased, superficial opinion). I know a lot of people have been talking about these commercials and it’s high time to take this opportunity to cling to their popularity.

FIRST LOVE
McDonald’s latest commercial (courtesy of DDB Philippines) gave me a mixed feeling of unexplained emotion and nostalgia. The storyline was simple yet impressive (watch: http://www.youtube.com/watch?v=zzkFry48P1I). The catch – childhood sweethearts never ended up being with each other. The hard part was when the guy (GMA’s Gino dela Pena) met his childhood sweetheart’s husband (ouch!). Of course, everything happened in McDo. It’s the kind of commercial you’ll hang on to until it ends. It did touch a lot of Pinoys’ hearts. I bet the emphasis on the choco sundae would boost its sales (oh, and the fries, too!) Nice work. *still singing ‘Ang Huling El Bimbo’ while writing this*

UNILAB BA ‘YAN?
Hats off to Unilab’s new catchphrase – Unilab ba ‘yan? Although this may not evolve as a word of mouth like “I love you Piolo!” or “Goodbye, Carlo” yet I’m sure consumers will recall this commercial whenever they buy any drug/medicine. I believe the ad is amazing.

GREENWICH FOURSOME
I love the whole gang of John Lloyd Cruz in Greenwich commercials. The four of them are symbolic of the four types of people who eat pizza. The concept is catchy and customers tend to identify themselves through the four characters (thereby rushing to the pizza store and daydreaming that they are the ones in the ad).

The advertising industry in the Philippines is evolving. I hope advertisers will continue to produce sensible ads.

*Note: The author was not paid to advertise the brands mentioned above (he wishes) *wink*

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3 thoughts on “Adding Value to Ads

  1. ganda nga ng McDo commercial. too bad hindi pala sila ang nagkatuluyan. hehe.

    katuwa to come across your blog. grabe you’ve been blogging since 2005 pa. was reading some back posts. nice ones. 🙂

  2. thanks for appreciating my blog. read on! hehe and spread the word 🙂

    about the mcdo commercial, i think the essence of it was the fact that “hindi sila nagkatuluyan.” yun ang nagpa “kabog” ahahaha! (pardon me for the term)

    yup, my blog was up since 2005 (sa Friendster) and this is the mirror site. feel free to leave comments on other posts as well (if you want)

  3. you’ll have to pay me to market your blog. haha! no worries. if i get the chance to sit down and do some serious updating in mine i’ll list you as a must-read blog. how’s that? ;p

    i think so too. i was wondering if it would have a better ending kung nagkatuluyan sila. para ngang it was the best ending na pwedeng ilagay.

    i was thinking of some other panalong commercials, pero my runny nose is getting the best of me. tsaka haven’t been getting enough of the tube rin recently. well actually when i do get the chance to watch tv it’s mostly music tv, cartoons, or tennis. so wala rin.

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